Curious how your competitor ads look like? Free tools to see your competitors' ads across Google, Meta, Facebook, TikTok and more.
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At Kaya, we help startups grow 10x faster through paid ads.
Without spending a cent, we can tap into an often overlooked superpower to refine our marketing strategy— analyzing competitors' ads.
Most ad platforms provide an ads library where you can search for a given company and see their historical ads. In this post, we’ll share their links and, most importantly, what you need to pay attention to for each.
The process of manually gathering competitor ad data is time-consuming and you can't see all the ads in one place.
There are many Google Ads competitor analysis tools out there, but here's one for free.
At this site, you can see all ads within the Google ecosystem, including Search, Display, YouTube, and Gmail.
Search by advertiser, website; then filter by topic, time, location, and format.
Think like a Google Ads agency:
For Search, you can see their keywords and ad copies using tools like Kaya's Competitor Ad Intelligence Tool, Semrush and Spyfu.
If you are running ads
You can see the list of competitors bidding on the same auctions from the Google Auction Insights Report.
Pay close attention to:
Remember, Google Ads competitor research is all about consistency - monitoring your competitors' strategies, optimizing yours, then maximize ROAS.
With Google Ads Transparency Center, you can only see the Google Ads from one competitor at a time. Use Kaya's Competitor Ad Intelligence Tool to see all your competitors' ads in one place. Find out how.
LinkedIn is the place to B2B.
With more than 67 million companies and high-intentioned decision makers on LinkedIn [source], you're missing out these if you haven't considered LinkedIn Ads:
Think like a LinkedIn Ads manager or agency:
Step 1. Search your competitor by company, advertiser name, or keyword. Filter another level by country and date.
Step 2. Check out their targeting criteria by country, language and audience.
Generally, the higher the impressions, the larger the allocated budget (subjected to other factors).
Step 3: Check out the different types of LinkedIn Ads
View their outreach template for Conversational Ads and the “mastermind” behind:
What’s the ad coverage?
LinkedIn’s ad library offers a wealth of raw data, but turning it into actionable insights requires significant effort, especially so with multiple competitors to track. Kaya's Competitor Ad Intelligence Tool goes beyond data aggregation, offering in-depth analysis and suggestions to inform your strategy. Find out more here.
With billions of people using Facebook, Instagram and other Meta technologies, the opportunity is huge - B2C or not.
Facebook ads competitor analysis is made easier with its very own Facebook Ads Library, for free.
Just like on LinkedIn, search by product keywords or special elements like Black Friday Deals to learn from your competitors.
💡 Quiz time: What did we learn from scrolling through Stripe's ads?
Differentiate (or steal) your competitors’ strategies by social media platforms and copywritings.
What’s the ad coverage?
Chances are you've wasted hours hopping between platforms and tabs to analyze just one competitor's Meta Ads. Kaya's Competitor Ad Intelligence Tool saves you time and effort by consolidating all your competitors' ads in one place. Learn more here.
TikTok houses the world’s most engaged audiences, where large and small businesses, agencies and creators can achieve big results.
Like other ad libraries, you can filter by country, ad type, date and keywords.
Click ad to view audience breakdown, including size, interest and location.
These insights give you an idea what type of content and TikTok creator for you to consider next.
🤫 Here's a treasure not many know about: TikTok Creative Center: Top Ads Library— a collection of the most successful ads.
Fun fact: Engagement rate on TikTok Ads was found to be 835% higher than Meta [source]
What’s the ad coverage?
Just like what you'd expect from X, their ad library operates differently from other platforms, requiring manual searches and downloading of CSV files.
As an alternative, you can manually scroll through the feed and capture relevant ad screenshots to track your competitors' tweets.
Given the time and effort, you may want to explore social listening tools such as Sprout Social. Social listening tools work by scanning social media conversations for trends and competitor mentions.
We've shared the top 5 free tools to spy on your competitors' ads. While they are good starting points, navigating through these platforms can be very manual and time consuming. This is why we built the Competito Ad Intelligence Tool to automate this process.
With the Competitor Ad Intelligence Tool, you can easily:
We've just uncovered the top 5 tools to spy on your competitor's ads (legally, of course!), from paid socials like LinkedIn, Meta (Facebook & Instagram), TikTok, X (Twitter) to paid search ads like Google.
10x your learning from peeking at your competitors’ strategies and outcomes, then fine-tune your marketing strategies.
© Kaya Technologies Ltd.
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