Blog & Resources

Strategy & Planning

Paid Advertising 101: What to Consider Before Running Digital Ads

Paid advertising can accelerate business' reach and growth but may be too confusing to start. Here are 5 key areas to consider when strategizing for paid ads like Google ads, Facebook ads, and more.

April 5, 2024

Hailey Chong

Market Research

Top 5 Free Tools to See Competitor Ads on Facebook, Google and more

Curious how your competitor ads look like? Free tools to see your competitors' ads across Google, Meta, Facebook, TikTok and more.

March 28, 2024

Hailey Chong

Market Research

How to Analyse Competitor Ads on Facebook, Google and more

Spy on your competitors' ads with free competitive analysis tools across Google, Meta, Facebook, and TikTok to enhance your marketing strategy.

March 21, 2024

Hailey Chong

Entrepreneurship

Building a Niche Business at spotLESS Materials and Challenging Stereotypes | Birgitt Boschitsch (CEO)

Discover Dr. Birgitt Boschitsch's journey from academia to entrepreneurship and how spotLESS Materials is innovating to solve real-world problems.

March 18, 2024

Hailey Chong

Strategy & Planning

What to look out for when hiring a marketing agency

Learn the optimal time to hire a marketing agency and essential tips for choosing one that aligns with your startup's growth stage and goals.

March 5, 2024

Jee Yen

Strategy & Planning

How to plan for 10x growth in 2023

As we approach 2023, discover the essential steps for a 10x growth in marketing, focusing on analytics migration, budgeting, and strategic planning.

December 14, 2022

Jee Yen

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